Send us Fan Mail “Prosecco” is one word, but it carries a whole fight about history, labelling, and who gets to own a name. We unpack the newly completed EU trade deal that lets Australian producers keep using Prosecco in Australia, while forcing a phase-out for exports over the next 10 years. If you’ve ever wondered why Champagne is protected, why Glera exists, or how a rebrand can ripple through shelves and sales, we lay it out in plain language and ask the hard question: is this a loss, or...