Send us Fan Mail We break down why hedge funds are shorting Treasury Wine Estates in plain language, explore how Victoria Wine posted a record year, and unpack Penfolds’ culture pivot with Troye Sivan and the switch from the Australian Open to F1. We close by mapping the new logic of event sponsorships and what authenticity now means for wine brands. • How short selling works and why TWE is targeted • Luxury strategy under China headwinds • Why Victoria’s wine contribution hit records • The ...