Wine with Meg + Mel
Wine with Meg + Mel
Mel Gilcrist, Meg Brodtmann
We find out how ALDI do it - Interview with Wine Buying Director Jason Bowyer
49 minutes Posted Nov 21, 2025 at 12:00 am.
Meet Aldi’s Wine Buyer, Jason
Jason’s Path From Selling To Sourcing
Travel, Mentors, And Tasting Rigor
Building Value: Price Vs. Quality
Style Briefs And Winemaker Collaboration
Blind Soave Showdown
Pinot Gris And Pinot Grigio Rethought
Crafting Affordable Elegance
Why Not Chablis And When To Pass
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Send us Fan Mail Ever wondered how a $12 Italian white can stand toe-to-toe with a $40 benchmark? We bring Aldi Australia’s wine buyer, Jason, into the studio and pull back the curtain on how supermarket wines can be precise, expressive, and outrageously good value without cutting corners. From the first pour, it’s clear his approach is different: start with typicity, build texture with intention, and collaborate with winemakers until the brief becomes a glass of something you want a second p...