Send us Fan Mail Meg and Mel dive into the groundbreaking Endeavor wine industry report that reveals surprising insights about Australian wine consumption patterns across demographics and regions. • Affluence drives wine purchase more than age, with wealthy consumers favouring Champagne, Chardonnay, and surprisingly, Riesling • Gen Z unexpectedly over-indexes on Champagne consumption despite limited budgets • Tasmania and Western Australia show the strongest loyalty to their local wine regio...