In this episode of the Willy's World Podcast, Will chats with cannabis guru Lance C Lambert. Lance has spent years cultivating brands and telling stories, formerly in the mainstream digital media and marketing space prior to making the jump to the cannabis industry. Lambert joined the Denver Post team in 2013, just as they were launching their cannabis industry-specific news site, The Cannabist. It was a natural fit for him to focus on digital media operations for the niche site. He has since stayed firmly in the cannabis industry lane and went on to head up media at WeedMaps, taking their content global before being tapped to run business development on the herbal side at Boveda, focusing on international growth and diversification. Subsequently he worked with Green Flower Media to expand and strengthen their position as the worldwide authority in cannabis education.
Lambert brings his varied knowledge and passion-first attitude to GreenBroz, where he's been tasked with growing the company’s footprint with an eye toward moving into emerging markets around the globe. As a cancer survivor, and having grown up in Northern California, he has seen firsthand the benefits of cannabis, and how it can be an integral part of a healthy lifestyle. Having spent the last few years speaking at expos and conventions around the world, he enjoys connecting with others who are interested in the many different facets of the industry.
When not on the clock or on a motorcycle, Lance can be found hosting Cure to Consumption on Haze Radio Network, or Seed to Social with the Future Cannabis Project. He also enjoys writing a monthly column for MG Magazine on the international movement around cannabis.
Follow Lance on Instagram: www.instagram.com/805lance
Follow Cure to consumption with Lance Lambert & Rob Mejia: https://podcasts.apple.com/us/podcast/cure-to-consumption-with-lance-lambert-rob-mejia/id1475294618?i=1000532201173
"Willy’s World" is the podcast/shock jock journey of Willy Biggs, A Former Freeskier And International Man Of Mystery. Listen on as this well connected loose-as-a-goose entrepreneur & content creator conducts compelling conversations with an extensive list of players from music, sports, cannabis, porn, science, art and culture, who are actively changing the course of history. Connect with Willy on Instagram: https://www.instagram.com/willysworldpodcast/ or Facebook: https://www.facebook.com/willysworldaus