Launching our very first offer is always incredibly exciting… until we’re actually faced with the huge amount of work needed to make that launch successful.Most budding business owners don’t know which metrics to measure their launch by, and their expectations often far exceed reality. That’s the reason why, unfortunately, so many launches crash and burn.Does this sound like you? If so, do you know how to skillfully dissect and diagnose what went wrong in order to discover the keys to winning the next time around?Dorothy sheds light on why prospects don’t buy. She explains how to analyze and repair a lackluster launch so that your next round is much more successful.If you’ve never launched before or, worse, you’ve launched to the sound of crickets, this episode is for you. Tune in and gain valuable insights into what works in the online sales and marketing world so that you can have your best launch yet!Key Topics:Getting the numbers right

Audience size versus engagement rate

Optimizing your content strategy

Getting your messaging right

Showing the right proof

Priming your audience with pre-launch content

Time and volume

Maintaining your enthusiasm

Determining the right volume of content you need

Looking at your launch as an event

Collecting and analyzing your post-launch data to make your next launch even better