Chances are, you’ve already seen Bigfoot. On pizza boxes, advertising jerky, drinking beer, driving monster trucks. There are a lot of people who really do believe. There are even more who just think the idea of Bigfoot is fun. And then there are those who see Sasquatch as a real cash cow. A Cash-squatch. We’ll sit down with CEOs and creative directors to find out what’s in a name and a logo. No doubt about it—Bigfoot is big business and Sasquatch sells.*Wild Thing premium members can get access to all of seasons one and two, ad-free, plus exclusive bonus episodes. Sign up now to listen and support the show. <a href="https://wildthing.supportingcast.fm/">https://wildthing.supportingcast.fm/</a>*Season 1 of Wild Thing is produced by Laura Krantz and Scott Carney. Production help from Kelsey Ray. Editing by Alisa Barba. Music and mixing by Ramtin Arablouei. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

S1 E9: Why We Want To Believe

Wild Thing is a long-form, narrative podcast about the obsessions that capture our imaginations. This sound-rich and deeply reported show examines the relationship between science and society—that point where scientific inquiry collides with our very human desire to find answers, even when there are none. Whether it's seeking out Sasquatch, looking skyward for extraterrestrial life, or probing the power of the atom, exploring the unknown helps us better understand ourselves. Every season, host Laura Krantz tackles a brand new topic, so be sure to start with the first episode for each one.