Women in Influencer Marketing
Women in Influencer Marketing
Women in Influencer Marketing
We’ve seen it all…
45 minutes Posted Feb 11, 2025 at 3:00 pm.
Introduction: The Crazy Work Culture
Welcome to the WIIM Podcast
About Women in Influencer Marketing (WIIM)
TikTok and Political Issues
Guest Hosts: Katie Stoller and Lauren Ludlow
Sponsorship and Community Resources
Influencer Marketing Stories: Never Have I Ever
Navigating Campaign Challenges
The Importance of Transparency
AI in Contract Management
Nostalgia: 90s and 2000s Fashion Magazines
Lauren's Unique Career Path
Early Influences and Inspirations
Transition to Influencer Marketing
The Rise of Influencer Marketing
Pioneering New Marketing Strategies
Networking and Building Relationships
Advice for the Next Generation
Confidence and Career Reflections
Closing Thoughts and Community
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Show notes
In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships.
Connect with Katie:
LinkedIn: https://www.linkedin.com/in/katiestoller/
Connect with Lauren:
LinkedIn: https://www.linkedin.com/in/laurenludlow/
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