On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.
---
Brand Definition:
<ul>
 <li>A brand tells a story that builds a relationship between a customer and product.</li>
</ul>
Positioning Model Questions:
<ul>
 <li>In simple terms, how do you describe your product or company?</li>
 <li>How does it benefit customers?</li>
 <li>How do you define its personality?</li>
</ul>

Brand Pyramid

Branding and Marketing with the team from WHY THO