] “It's a patriarchal expectation and it's certainly a problem in culture and it's being challenged.“   The media portrayal of being completely bare from 20 years ago is being challenged by women raising important questions and pointing out the purpose of pubic hair.   JASON [00:07:34] “There is a purpose for why our bodies are a certain way. And when we mess with it, it messes us up. And that starts to basically be a pushback against the expectation. And that's where expectations start to change.“   Social media is playing a role in the discourse and facilitating circulation of the free-bleeding movement and greatly impacting the feminine hygiene space with new product lines.   UJWAL [00:09:57] “They're amazing products now that are specifically built for, let's say, heavier flow days that are period underwear that are genuinely ten times more comfortable, and we can see consumers talking about this, but there's a symbolism around that, right. Which is that, the symbolism is, this thing isn't hiding the way it used to be and the other symbolism is that this is actually better for vaginal health. And so that makes a huge difference.”   JASON [00:12:28] “And that in and of itself is basically creating different narratives and different tensions and challenges in what is the right thing to do.”   Why Meaning Matters is a podcast produced by Story Studio Network and iContact Productions for MotivBaseDecoding implicit meaning behind what people talk about.   If you want to contribute to the conversation, make sure you drop us an email at hello [at] storystudionetwork [dot] com. If you enjoyed this episode, be sure to SHARE it, RATE it, and SUBSCRIBE to the show!