Sam is the Founder of McNerney Insights & Marketing, which provides an easy, fast, and accurate way for brands to get feedback on their positioning. He has spent the bulk of his career thus far working for Publicis North America, the creative agency. He also has tools in brand & marketing, consumer research, and writing & editing. In addition to all of this, he has written about market research and behavioral science for magazines such as Scientific American (Print & Online) and Psychology Today.

In this episode, we talk about taking the leap to work on his own, what makes good branding, and the power of market research.