In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
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Trena shares her background and journey into YouTube strategy
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Overcoming introversion and tech aversion to create YouTube content
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Trena shares her approach to simplifying the YouTube content creation process
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Emphasize the importance of authenticity and simplicity in YouTube content creation
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Trena introduces the Profitable Keyword Framework for YouTube content strategy
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How Trina's framework aligns content with audience needs and search intent
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The misconception of focusing solely on SEO-driven content
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The significance of content quality over quantity for business-focused YouTube channels
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Explanation of the domino effect strategy for series-based content
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Importance of delivering on the promises made in video titles
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Recommendations for video length and audience engagement
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The effectiveness of YouTube Shorts and their alignment with audience preferences
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Trena's insights on repurposing podcast content for YouTube
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Trena's recommendations for creating visually engaging podcast content for YouTube
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Importance of audience retention metrics for evaluating video podcast performance
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Suggestions for testing and iterating video podcast strategies on YouTube
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Considerations for aligning video podcast content with audience expectations and preferences
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To learn more or connect with Trena, visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
Links Mentioned