Show notes
What does it take to build one of Wilmington's most talked-about coffee brands?On this episode of Whiskey & Wisdom, Tyler Yaw and Chris Kellum sit down with Caitlyn Goff, owner of Grounds of Grace Coffee Truck. From canned lattes and coffee flights to seasonal flavors and faith-driven branding, Caitlyn shares how she built a growing business that has become a community favorite.We discuss sourcing local coffee beans, learning the craft of espresso, creating unique menu items, leveraging social media, building strategic partnerships, and staying true to your values while growing a business.Whether you're a coffee lover, entrepreneur, or someone pursuing a dream of your own, this episode is packed with practical insights and inspiration.🥤 In this episode: • How Grounds of Grace got started • The rise of canned lattes and coffee flights • Creating seasonal coffee flavors • Building a faith-based brand • Social media growth strategies • Lessons from entrepreneurship • Future plans for expansionSubscribe for more conversations with entrepreneurs, creators, and community leaders.00:00 Why Everyone Loves Grounds of Grace 01:12 The Canned Latte Craze 02:42 Why Start a Coffee Truck? 03:57 Learning Espresso From Scratch 05:50 Seasonal Flavors That Keep Customers Coming Back 07:32 Why Coffee Flights Work 08:54 Funding the Dream 09:57 How Their Canned Lattes Are Made 12:22 Clean Ingredients and Better Syrups 14:04 The Faith Behind Grounds of Grace 18:40 Building Community Through Partnerships 22:21 Branding the Truck 23:30 Coffee Preferences and Favorites 24:52 What Europe Gets Right About Coffee 28:30 New Summer Flavor Launches 29:38 Where to Find Grounds of Grace 31:07 Defining Success and Future Growth 35:47 Advice to Her Younger Self 37:03 What's Next for Grounds of Grace 39:09 Final Thoughts and Wrap Up