In this episode of Whiskey & Windage, we dive headfirst into some unpopular opinions about the firearms industry and the things most people don’t say out loud. After years of talking with manufacturers, creators, and insiders, we’ve got a pretty good view of what’s actually going on, and it’s not always what it looks like from the outside. We get into whether “innovation” is really innovation anymore, if the industry is feeling the pressure right now, and what things look like behind the scenes when the cameras aren’t rolling. We also talk about oversaturation in certain categories, how brands are trying to stand out, and whether that’s helping or hurtingthe space overall. On top of that, we touch on content creators, reviews, and how authentic things really are across social media. Plus, we wrap things up with some of the coolest experiences we’ve had since starting the show.