Where's Your Customer?
Where's Your Customer?
Jo Williams
27| This is the AI skills gap in retail. And it's hiding in plain sight.
16 minutes Posted May 17, 2026 at 10:33 am.
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Show notes

Most retail teams are using AI, but most are getting a fraction of what the tools can actually do.

The AI skills gap in retail isn't about access. It's about clear and consistent AI coaching. Without it, practitioners bring their own habits and ways of working to these tools. But those habits will underdeliver. A different approach is needed.

This episode covers:

  • Why 89% of retail staff have never had formal AI coaching and the self-taught habits that leaves behind
  • The Jagged Frontier: why AI's unpredictable capability profile causes people to retreat to low-value use cases
  • What a well-constructed prompt actually contains, with a before-and-after from a real CX scenario
  • Why customer experience professionals already have the core skills to prompt well 

 

Thanks for Listening!

Did anything resonate from today? I'd love to know whether the prompting reframe felt like a reset for you, and if you try the before-and-after approach with something you're working on this week.

Get the full show notes with all frameworks and resources mentioned at https://wheresyourcustomer.com/27 

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