This hour, we explore the "mysterious Internet phenomenon" known as ASMR, autonomous sensory meridian response. According to physiologist and ASMR researcher Dr. Craig Richard, it's a relaxing reaction to various "triggers," including whispers.

Hear from Dr. Richard about how "brain tingles" became a scientific term, and what he's observed in his ongoing ASMR study. Plus, we meet Olivia, a local ASMRtist who gained thousands of followers – or as she calls them, "dreamers" – just this month.

Insider reporter Dan Whateley digs into the business side of TikTok, where ASMR is taking off.

GUESTS:

• Dr. Craig Richard: Physiologist; ASMR Researcher; Professor of Biopharmaceutical Sciences, Shenandoah University
• Olivia AKA @sweetdreamerliv_asmr: "ASMRtist" on TikTok
• Dan Whateley: Reporter, Business Insider

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