New Startup Mindset: Sandra Shpilberg = When Silicon Valley Doesn’t Look Like You & You Start-up & Exit Anyway from When She Founded

New Startup Mindset: Sandra Shpilberg = When Silicon Valley Doesn’t Look Like You & You Start-up & Exit Anyway

1 hour 2 minutes Posted May 14, 2020 at 9:00 am.

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Deemed a Top 40 Healthcare Transformer by Medical Marketing & Media, Sandra Shpilberg is the CEO of the digital patient-finding platform SeekerHealth, which she founded in 2015. Sandra was no stranger to the medical field when she launched her successful brand, previously working in the biopharmaceutical space as Vice President of Commercial Development and Strategic Marketing for Nora Therapeutics as well as Executive Director at BioMarin Pharmaceutical. Additionally, Sandra is the best-selling author of New Startup Mindset: 10 Mindset Shifts to Build the Company of Your Dreams.

Today, Sandra joins me to highlight insights from her book New Startup Mindset, which discusses the lessons learned through her journey of founding and leading SeekerHealth. Sandra shares how she approached this entrepreneurial venture, the two types of difficulties we face as founders, and insights into the exit process. Sandra also discussed whether inspiration is necessary for creation, why it is crucial to address burnout as an entrepreneur, and the importance of prioritizing mindset and personal growth as a founder.

“There really is no way to create new things if you’re not pushing yourself to be a beginner.” - Sandra Shpilberg

Today on When She Founded:

How the lessons in Sandra’s book New Startup Mindset helped her succeed with her book launch
Sandra’s career journey and the myths she busted as she launched SeekerHealth
The problem that Sandra set out to solve through her brand and how she found the conviction to pursue her vision
Why clinical trials are so important in the eyes of patients and the current focus for most clinical trials
The importance of inner mindset and how Sandra intervened with her inner critic
The value of a professional network and how Sandra found her early customers
Stumbling points along her entrepreneurial journey and what Sandra learned through these struggles
The impact of burn out, how long it takes to recover from it, and the importance of honoring your body’s needs
Why you shouldn’t wait to resolve your pain before you begin creating
The difference between a vacation and a retreat, and why you should retreat rather than quit
What mindfulness truly is and how it applies to business
How Sandra’s personal experience with immigration has fueled her career journey

Connect with Sandra Shpilberg:

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