People often don’t realize that mass communications is much more than print and broadcast journalism or reporting the news. Understanding media messages can help young people cut through ads aimed to convince them to vape, guest Yvonnes Chen tells us. She also reports on a study that showed adolescents' brains react similarly to seasoned smokers’ brains when they view vaping ads. If that sounds far out, wait ‘til you hear her Theremin solo and enthusiasm for fermentation.