What's Web with Tomasz Lisiecki
What's Web with Tomasz Lisiecki
NerdCow
#11 – How to leverage positioning and messaging for growth in B2B? (with Vassilena Valchanova)
1 hour 13 minutes Posted Oct 14, 2024 at 10:42 am.
Personal brand vs business brand
The importance of trust in branding
Understanding brand, positioning, and messaging
Challenges in building a brand
Positioning and messaging strategies
Navigating stakeholders in B2B branding
Understanding your Ideal Customer Profile (ICP)
Balancing simplicity and depth in messaging
Jobs to Be Done framework: A user-centric approach
Understanding customer conversations
The role of AI in marketing
Building a personal brand
The personal branding blueprint
Navigating customer needs
Final thoughts and future directions
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Show notes
In this episode, I speak with Vassy about building a stellar brand through the power of messaging and positioning. We dive into helping business owners, founders, and marketers become better digital professionals, build stellar brands, and accelerate growth.
It was a truly insightful conversation. The one I'll keep coming back to. I look forward to applying what I've learned in my own business. It's a must listen for those who work with branding, messaging, and content in any capacity.
In this episode, we cover:
Watch the episode on YouTube:
https://youtu.be/_Ir0FYnasKE
Where to find Vassilena Valchanova:
Vassy's Brand Messaging framework: https://valchanova.me/brand-messaging-framework-template/
The Personal Branding Blueprint course: https://valchanova.me/personal-branding/
LinkedIn: https://www.linkedin.com/in/vasvalch/
Website: ⁠https://valchanova.me/
Get "The Personal Branding Blueprint" course from Vassy for €99 before the end of October with the discount code WHATSWEB ⁠⁠https://valchanova.me/personal-branding/⁠⁠ .
Where to find me:
LinkedIn: ⁠https://www.linkedin.com/in/tomaszlisiecki/⁠
Website: ⁠https://nerdcow.co.uk/⁠
Newsletter: ⁠https://webabunga.com/⁠
Referenced:
"Obviously Awesome" by April Dunford
Thanks!
brand messaging, personal brand, business brand, trust, positioning, messaging, B2B branding, marketing strategies, customer feedback, stakeholder alignment, Ideal Customer Profile, Messaging, Simplicity, Depth, Jobs to Be Done, Customer Research, Marketing Strategy, Value Proposition, User Experience, Brand Positioning, customer conversations, AI in marketing, personal branding, customer needs, marketing strategy