What's Web with Tomasz Lisiecki
What's Web with Tomasz Lisiecki
NerdCow
#9 – Mastering content marketing strategy (with Ibrahim Zaghw)
1 hour 58 minutes Posted Sep 30, 2024 at 10:13 am.
) Understanding Customer Motivations
) The Importance of Buyer Personas
) Stakeholders in B2B Purchases
) Elements of Value in B2B Transactions
) Jobs to Be Done Framework
) Power of Iterations
) Content Marketing Metrics
) Quality vs. Vanity Metrics
) Optimizing Content Based on Feedback
) Segmentation in Content Strategy
) The Limbic Map
) The TEEL Framework
) Recycling and Repurposing Content
) Limitations and Strategic Use of Content
) Recommended Books
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Show notes
This episode genuinely blew my mind - you’ll hear it for yourself. At one point, I almost wanted to disconnect from the call to implement the advice in my own business! Ibrahim Zaghw shares high-level insights on content strategy, ready-to-use frameworks, and actionable tips that you can start using right away. I’m honoured to have featured him on the show and am confident you’ll walk away from this conversation feeling energised and clear on your next steps for content strategy.
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Watch the episode on YouTube:
⁠⁠https://www.youtube.com/watch?v=KV23z7Hsck8
Where to find Ibrahim Zaghw:
LinkedIn: https://www.linkedin.com/in/ibrahim-zaghw/
Where to find me:
LinkedIn: ⁠⁠https://www.linkedin.com/in/tomaszlisiecki/⁠⁠
Website: ⁠⁠https://nerdcow.co.uk/⁠⁠
Newsletter: ⁠⁠https://webabunga.com/⁠⁠
Referenced:
The Elements of Value by Bain & Co
Jobs to Be Done by Tony Ulwick
Competing Against Luck by Clayton Christensen
Playing to Win by A.G. Lafley and Roger L. Martin
Thinking in Bets by Annie Duke
They Ask, You Answer by Marcus Sheridan
The Sense of Style by Steven Pinker
Epic Content Marketing by Joe Pulizzi
The Elements of Style by William Strunk Jr. and E.B. White
Letting Go of the Words by Janice (Ginny) Redish
Thanks!