Welcome back to What’s NEXT, the podcast exploring the technology of the future. This week, we’re sharing another conversation from our series of interviews at the Web Summit conference last year.

In this episode, Samsung NEXT’s Tracy Hinds speaks with Mada Seghete, the founder of Branch, which provides a mobile measurement and deep-linking platform for developers. They discuss how Mada stays attuned to Branch’s customer needs, while also staying connected to an ever-expanding roster of employees distributed around the world.