Can giving a gift hurt your relationship?Yes.In this episode, I welcome John Ruhlin—the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of GIFT-ology and has been featured in Forbes, Fast Company, Inc, and New York Times.We talked about everything from how much to spend on a gift, when to send one, and if you should ever expect anything in return.Show Notes (((((((Why operating from a generous mindset means you are playing the long game, which is valuable in business as well.John’s links:Website: johnruhlin.comBook: GIFT-OLOGY (giftologygroup.com/giftologybook)IG: johnruhlin