You can always rely on me to channel my righteous indignation at shoddy data analysis into a lengthy podcast episode. Footnotes:<ul><li><a href="http://whatworks.fyi/articles/iceberg-metrics">Read the essay version of this episode.</a></li><li>"<a href="https://www.theatlantic.com/podcasts/2026/04/how-short-form-clips-took-over-the-internet/686922/">How Short-Form Clips Took Over the Internet</a>" on Galaxy Brain with Charlie Warzel</li><li>"<a href="https://www.profgmedia.com/p/the-clip-economy">The Clip Economy</a>" by Ed Elson on the Simply Put newsletter</li><li>"<a href="https://www.garbageday.email/p/what-happens-when-the-short-form-video-bubble-pops">What happens when the short-form video bubble bursts?</a>" by Ryan Broderick on Garbage Day</li><li>"<a href="https://whatworks.fyi/articles/sorry-not-sorry-self-promotion-doesnt">Sorry (Not Sorry) Self-Promotion Doesn't Work</a>" by Tara McMullin on What Works</li><li>"<a href="https://sparktoro.com/blog/the-case-for-zero-click-content-in-a-zero-trust-ecosystem/">The Case for Zero-Click Content in a Zero-Trust Ecosystem</a>" by Amanda Natividad for SparkToro</li><li><a href="https://www.politybooks.com/bookdetail?book_slug=the-crisis-of-narration--9781509560424">The Crisis of Narration</a> by Byung-Chul Han</li><li><a href="https://www.chelseagreen.com/product/thinking-in-systems/?srsltid=AfmBOorhY7poPKB3ws-Z7v8gejOP1Y8V3-nbNPIPB6ciamRLCRo1_OWc">Thinking in Systems</a> by Donella Meadows</li><li><a href="https://www.teamhuman.fm/book">Team Human</a> by Douglas Rushkoff</li></ul>

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Just Because You Can: The Eggbeater Effect Revisited

Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.