"It's a war for attention," and Axios Co-founder, CEO, and Chair Jim Vandehei has a strategy.  KMOX's Megan Lynch talks to him about the Axios philosophy of communication and the book Smart Brevity: The Power of Saying More with Less.

Florida lawmakers want to make it easier to sue the media

The average American consumes 11 hours a day of electronic mass media! Learning to analyze media messages regardless of who sends them is a 21st century survival skill (in Missouri they're considering adding it to the school curriculum). What the Media ?!!? will explore topics like "How to spot a bot" and "why memes work". We speak with local Media Literacy professors and authors as our experts in addition to the anchors and reporters in our newsroom. A good comparison is a food critic - they look at how the food is prepared, who the chef is, how the food is presented, the texture etc. We will do the same for Media!