Digital analytics give media companies a direct lens into the behaviors of everyone who logs on.&nbsp; Audacy-St. Louis General Sales Manager Rob Kramer tells KMOX's Megan Lynch and Media Literacy Author Julie Smith, that means broadcasters can have a very narrow focus when they need to target listeners. &nbsp; &nbsp;

Tweet & Retweet: The ongoing thread over ownership of Twitter

The average American consumes 11 hours a day of electronic mass media! Learning to analyze media messages regardless of who sends them is a 21st century survival skill (in Missouri they're considering adding it to the school curriculum). What the Media ?!!? will explore topics like "How to spot a bot" and "why memes work". We speak with local Media Literacy professors and authors as our experts in addition to the anchors and reporters in our newsroom. A good comparison is a food critic - they look at how the food is prepared, who the chef is, how the food is presented, the texture etc. We will do the same for Media!