The pitch deck isn’t where the deal is won. The real “yes” happens earlier, when a buyer’s subconscious decides it feels safe, clear, and self-directed to move forward. That’s why we brought on Paul Ross, a master hypnotist, NLP practitioner, and longtime sales trainer, to unpack the sales psychology most teams ignore and the language patterns that make modern buyers actually focus. We talk about why old-school sales training feels incomplete in today’s distracted market, and why “know, like...