Show notes
Think beating big-box brands means slashing prices? Think again. We sit down with Sri Kaza, a seasoned strategist turned small business champion, to unpack how owners can outmaneuver giants with positioning, trust, and community—no coupons required. Sri’s journey from consulting and executive roles to leading a small-business lender gave him a front-row seat to what really drives resilience: relationships, not gimmicks. We dig into why discounting attracts ghosts instead of fans, and how to ...

