What If It Did Work?
What If It Did Work?
Omar Medrano
Against The Giants: Small Biz Wins
58 minutes Posted Jan 7, 2026 at 10:00 am.
Kicking Off And Guest Intro
From Corporate Paths To Small Biz Purpose
Why Community Beats Discounts
COVID Lessons In Loyalty And Survival
Positioning And Pricing With Confidence
Choose Your Customer And Say No
Navigating Hype, Social Media, And Reality
Act Fast: Tariffs, Change, And Communication
Community Over Scale: Trust You Can’t Fake
Principles, Not Coupons: The Core Playbook
Workshops, Website, And Next Steps
Final Challenge And Practical First Step
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Show notes
Think beating big-box brands means slashing prices? Think again. We sit down with Sri Kaza, a seasoned strategist turned small business champion, to unpack how owners can outmaneuver giants with positioning, trust, and community—no coupons required. Sri’s journey from consulting and executive roles to leading a small-business lender gave him a front-row seat to what really drives resilience: relationships, not gimmicks. We dig into why discounting attracts ghosts instead of fans, and how to ...