We are all consumers in this socially (+economically) constructed free market. In our discourse around sustainable living, we forget that consumers have immense power in leading the adoption of plastic free alternatives. Our demand dictates the supply and not the other way around – we can use this power to make the switch in our planet’s favour and help the invisible hand of economics (re)build our green future. Starting with home, kitchen and personal care, Aditya Ruia tells us how <a href="https://bit.ly/lets-beco">Beco</a> is creating value for us that is better for the planet, minus the compromise.
You don’t need to be an eco warrior to check out what Beco is up to – connect with them on <a href="https://bit.ly/beco-fb">Facebook</a>/<a href="https://bit.ly/beco-insta">Instagram</a>.
<a href="https://bit.ly/what-if-share">Write</a> to us or find @quizwhatif on <a href="https://bit.ly/tweet-whatif">Twitter</a>/<a href="https://bit.ly/what-if-fb">Facebook</a>/<a href="https://bit.ly/what-if-insta">Instagram</a> – we love sustainable talk!
Reader friends, we got you covered – check out the episode article http://bit.ly/what-if-with-aditya
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producer/host: puja mehta
original music: vishal m

Y-East: Calling all changemakers to unite

In this show, we get candid with the frontline heroes of value driven organisations and learn about how they are creating and delivering impact, one sector at a time. We believe in learning, unlearning and relearning about what we know and don't know about the social change ecosystem; we do this by having very human conversations of change, hope and gratitude. Join your host puja mehta and walk through some of the most inspiring journeys of change.

Find @quizwhatif on twitter/facebook/insta or shoot us an email via quizwhatif@gmail.com.

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producer/host: puja mehta
original music: vishal m