I'm joined by Shan Bates Bundick, marketing strategist, storyteller, and proud dog mom who spent 17 years building a global career, from summits in the UAE to presentations in Thailand, before telling herself the one story that nearly stopped her cold: that she wasn't someone who could start her own business.

Ten years in, she has. And the story she's unlearning now is even more interesting.

We talk about the inner voice that shows up right when you hang your own shingle, why surrounding yourself with good people is a strategy and not just advice, and what it actually costs to wait. Shan also gets into what she'd say to the version of herself who was chickening out, and why the scariest thing she could do next is still something she hasn't named yet.

This one's for anyone who's been really, really good at building something for someone else and hasn't quite let themselves believe they can do it for themselves.