Our second boomerang! Chris Kane and I spoke on my old podcast a little over three years ago. Since then Jounce Media has grown from a little startup thing to the master of the supply path. They’re the reason bid caching became a hot topic. They put Google on blast for a half-assed sellers.json file. They put out the definitive guide to reselling. Oh and their blog is the single best source of SPO knowledge out there.

So naturally, Erik and I try to peel the onion that is supply path and understand what Publishers need to know and how we can clean this whole mess up.