What Happens In Adtech
What Happens In Adtech
Ryan McConaghy & Erik Requidan
004. SPO, DPO, PADs with Scott Messer
36 minutes Posted May 14, 2020 at 1:47 pm.
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Show notes

This week Erik and I chat with Scott Messer, SVP Media at Leaf Group. It feels like we talk about a little of everything but more specifically we talk about SPO and whether it's good for publishers. 

We also dig into the yield strategies and how they might differ between short and long-tail publishers. Scott also shows off his extensive zoom background collection.