What does it take to win and to become CEO of a business? Sian Jones lends insights into how to turn around a business in 18 months. “If you don’t have the “why do anything at all”, then there is no way of connecting your employees to the strategy, it’s just a set of work tasks.” CEO of Xoserve the Central Data Service Provider (CDSP) for Great Britain's gas market. Sian’s career began with Accenture, where she helped launch Sainsbury’s first online grocery shopping service and the Nectar loyalty card programme.  Sian is currently a non-executive board member for the UK Statistics Authority and a Vice President of The Institute of Customer Service.

Aspirational Future State: Greg Baker & Andy Salmon OBE

What Does It Take To Win brings you lessons for your own success, taken from elite performers across the worlds of sport, business and beyond.

Each episode sees David Carry & Katherine Moore of elite coaching company Track Record, meet with guests who have climbed to the top of their field, discussing the building blocks behind their rise and how business leaders can identify their own ingredients to create a recipe for success.