On this episode of What Do You Know, we welcome Marcus Welnel — a University of Montana standout linebacker turned athletic leader and NIL expert. Marcus parlayed his time as a Grizzly (including earning the coveted legacy No. 37 jersey) into a multifaceted career that bridges athletics, business, and the evolving world of collegiate sports compensation. He helps guide revenue strategy in his role as Assistant Athletic Director and Chief Revenue Officer for Montana Grizzly Athletics. In this conversation, we dig into how Name, Image, and Likeness — once a distant idea — has transformed college athletics. Marcus breaks down how NIL opportunities are reshaping recruiting, empowering student-athletes to earn compensation legally, and fostering deeper connections between players, local businesses, and fans. We also explore the tangible positives — from expanded community engagement to new revenue streams — alongside the practical challenges that come with navigating compliance, shifting regulations, and balancing the interests of athletes and athletic departments. Whether you’re a Griz fan, a student-athlete, or just curious about the future of college sports, Marcus’s unique perspective — rooted in experience on and off the field — offers insight into how NIL is changing the game for good.