Cole Thorpe is a young entrepreneur in Saskatchewan who has been sparking true pride in the prairies. Cole founded Prairie Proud, a social enterprise where a portion of the proceeds from the clothing and apparel they sell are re-invested back into charities in Saskatchewan, Alberta and Manitoba. Originally from Spy Hill, Cole took the risky leap to start Prairie Proud right after University but in 6 years, Prairie Proud has taken off in Western Canada and they have already donated $56,000 to prairie-based organizations. Cole tells us all about how his small town roots led to his decision to start Prairie Proud, the ups and downs he’s experienced and how he has been navigating Prairie Proud through COVID-19.