In this episode, our friend and colleague Tod Rathbone, Global Chief Strategy Officer at WongDoody, joins us for a drink and a chat about the world of Experience Strategy and its role in Digital Transformation. We frame up the two leadership mindsets of &#39;ambition v. fear&#39;, and explore which one led him to pivot away from advertising in order to focus solely on digital. We also discuss what Strategy means in the age of AI, the balance a strategist must strike when considering both &#39;what if&#39; and &#39;what is&#39;, and Tod&#39;s concept of the &#39;the tyranny of enablement&#39;. 
 
Drinks: Fort Hill Brewery Fresh Pick American IPA, New Realm Brewing Company Hoptropolis Tropical IPA, Brewery Ommegang Neon Rainbows New England Hazy IPA
Links: www.wongdoody.com

S4E7: What Bubbles Up in...Generative AI Storytelling!

Where do great ideas come from? What techniques do different people use to develop them? And how do you know when an idea is truly great? Join Phil Golub, Barry Fiske and a different special guest every episode for a lively conversation over beers about the alchemy of developing brilliant ideas. So pop open a beer, crack open your mind and listen each week to see… what bubbles up!