Show notes
A Conversation with Brand Strategist, Viktor Wendt.
Viktor is a Brand Strategist based in Berlin, he writes the Substanz Newsletter, he’s also a photographer, among many other things.
In this episode we discuss: overanalyzing, Daniel Johnston, infinite scrolling, Kindles, Motto Berlin, Basement, brand strategy, permanency, Substack, mfpen, AI slop (against, not in favour of), American Apparel hoodies, monoculture, city trips, and the Antwerp Six.



