Well Tempered
Well Tempered
Lauren Heineck
Episode 9: Brand Strategist Jasmine Lukuku
1 seconds Posted Mar 27, 2017 at 7:03 pm.
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Pleased to bring to you an interview and chat with Jasmine Lukuku, brand strategist, food blogger, and boutique design firm co-founder, based in Vancouver, Canada, who readily admits her healthy obsession with craft chocolate, especially through her work to help small food companies thrive aesthetically and strategically in a crowded marketplace. 

Update:
Jasmine is acting!
She started The Black Food Bloggers Club, a facebook group where black food bloggers can connect and work on improving their blogs. Fine out more: https://weloveblackfoodbloggers.com/

Themes discussed: 
- Creating a system for chocolate tasting utilizing visual design cues intertwined w/ organoleptic principles
- An elusive synthetic raspberry flavor note  
- Finding your voice through more than simply writing
- Repel clients/customers you don't want
- Learn to create systems over content mills
- Importance and intention of Pinterest for small food brands; a visual search engine
- Ideology as a flavor; what appeals to a client from your brand values, while being both ethical & relatable
- Packaging -- where to gather inspiration outside of your own industry

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Jasmine Lukuku via JasmineLukuku.com

Jasmine Lukuku via JasmineLukuku.com

Canadian Chocolate Makers mentioned in this Well Tempered Chocolate Podcast episode:
East Van Roasters
Palette de Bine
Sirene
Soma Chocolate Makers

Additional links from the episode:
Blavity - "a tech company for forward thinking Black millennials pushing the boundaries of culture and the status quo."
Rozsavolgyi - Hungarian bean to bar craft chocolate

Chocolate to the Cosmos - Jasmine would take with her:
Fortunato No. 4 from Marañón Chocolate (converted into chocolate via multiple makers)
Soma Old School Dark Bar
Snickers Bar

Where to find Jasmine:
Personal website JasmineLukuku.com 
Design/Branding Agency RXVP
Blog TheBlenderist.com
on Instagram @JasmineLukuku
on Twitter @JasmineLukuku

More from host Lauren:
Writings, new chocolate podcasts and conversations at laurenonthewknd.substack.com

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