Description: Podcast interview with Estelle Tracy of 37 Chocolates. She is an author, bilingual blogger, community builder, YouTuber, and chocolate educator based out of Kennett Square, Pennsylvania, USA. With her iconic French accent, Estelle specializes in offering her guests experiential tasting sessions - often paired with and in collaboration with local wineries, and/or specialty coffee shops.
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Themes discussed in this episode:
Estelle's foray into craft & fine chocolate; how her 37th birthday sparked food discovery
Consumer hurdles and hesitation (regarding price, ingredient knowledge)
How a chocolate maker's confidence/story can better be told via packaging
Utilizing various social media outlets for your personal brand
The importance of people throughout the supply and production chain
Related links from episode:
Other chocolate bloggers: Amber of Chocolate Disorder & Lori at Time to Eat Chocolate
Charm School Chocolate in Baltimore, MD (closed as of Winter 2022)
Bar & Cocoa - craft chocolate subscription box and e-commerce platform
Chuao; fun bars (made from couverture) with the likes of potato chips, 'firecrackers', etc.
What artisan craft chocolate Estelle would eat in the Cosmos:
- Chocolate bars from Mackenzie at Map Chocolate, OR
- Drinking chocolate from Chocolate Alchemist, Philadelphia, PA
- Truffles from Violet Sky Chocolate
Side note: Cacao Altanta was the first craft chocolate bar that stopped Estelle in her tracks
We tend to forget that behind everything there are people. - Estelle Tracy, 37 Chocolates on the Well Tempered Chocolate Podcast
Where to find Estelle & 37 Chocolates:
Chocolate blog & Website: http://37chocolates.com
Facebook: http://facebook.com/37chocolates
Instagram: @37chocolates
YouTube channel: https://www.youtube.com/user/mrscroissant
In French:
Her food survival guide for French expats in the US: https://gumroad.com/l/ZiAk (only available in French at this time).
Connect with the podcast host Lauren of WKND Chocolate:
Instagram: @wkndchocolate @welltemperedpodcast
Facebook: WKND Chocolate
Email: (sans spaces) podcast @ wkndchocolate.com
Find new episodes, chocolate recipes, and writings at laurenonthewknd.substack.com