Emily is the founder and CEO of Evergreen, the better-for-you frozen waffle brand built on a simple idea: what if your kid's easiest breakfast was also their most nutritious one? In this episode, Emily shares the winding, shoot-your-shot journey that took her from corporate law at Kirkland & Ellis to general counsel at Alinea to accidental food entrepreneur — all while pregnant, then postpartum, then navigating a COVID launch week.

We talk about what it really means to be a "mom founder," the specific moment a podcast sparked a business idea (very meta, we know), and why Emily credits her kids — not in spite of them — for keeping Evergreen alive through the hard moments. Plus: pancakes are coming, protein waffles are on the way, and yes, Sam puts cottage cheese on everything.

In this episode:

• Why Emily cold-emailed the founder of Alinea at 10pm — and got a response in 18 minutes

• The reframe that changed how she thinks about work-life balance (hint: it's "integration," not balance)

• How being her own core consumer is her biggest competitive advantage

• Why she hasn't compromised on a single ingredient, even when investors told her to

• The non-negotiables that keep her going as a working mom and founder

"You miss 100% of the shots you don't take." — Wayne Gretzky, Michael Scott, and apparently Emily Groden.

Find Evergreen at eatevergreen.com or @EatEvergreen on social.

Email us at [email protected]

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