When you're researching a sustainability topic, it can feel like a Russian nesting doll of rabbit holes — you often end up with more questions than when you started. The good news is, if you find yourself deliberating the gray areas of sustainability, then you're in the right place.

Ian Montgomery says that designing for sustainability is all about getting comfortable with tradeoffs. He is the founder and Creative Director of Guacamole Airplane, a design studio focused on sustainable packaging, and one of the first Lumi Experts. If you've explored the Lumi Sustainability Properties, then you're familiar with Ian's work and his knack for finding clarity, and even conviction, in sustainability's gray areas.