A fridge that's full of Methodology meals isn't stacked with disposable trays. A Methodology fridge is stocked with columns of colorful foods, visible through glass jars.

Founder Julie Nguyen knows that the Methodology audience is niche — busy people who value high quality, sustainable ingredients — but since they launched five years ago, she's seen their dedicated customer base grow.

Every week with her co-founder Stephen Liu and their R&D team, Julie is sourcing new ingredients, while keeping their supply chain quality consistent. She's testing new menu items while continuing to produce customers' go-to favorites. And she's making health swaps while keeping their meals comforting and fulfilling.

In this episode, Julie talks about walking the line between keeping standards incredibly high while staying sustainable, finding a stride with automated marketing, traveling to expand the palate, and her discoveries about people's relationship with food.

Go to the Lumi blog for links and images.