Author and out-of-the-box thinker Brendan Kane breaks down recent book Hook Point: How to Stand Out in a 3-Second World, which dives into the most effective strategies to generate new opportunities, innovate and scale your business, and to create a compelling brand.

Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World was in conversation with Clara Armand-Delille, founder at ThirdEyeMedia on the Book Summit stage at Web Summit 2022.

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