Red Lobster once lost over three million dollars during an “Endless Crab” promotion because they underestimated how much people could eat. The demand for crab was so high, Red Lobster had to pay exorbitant prices in order to keep supplying it to customers. How did Red Lobster get into this mess?

ALSO: How long do restaurants leave food out in buffets? Spoiler: it’s much longer than you think.

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