We all must deal with our emotions and experiences, but some people do it better than others. Today’s guest knows what it’s like to struggle, scramble, and “hide in plain sight.”  Fortunately, she emerged from the darkness through deep healing and transformation, and she’s devoted to helping others find their way out by being brave and stepping outside the shadow of their own fear. Join us to learn more!

My guest is Iona Holloway, the founder of Soul Breathwork and the best-selling author of Ghost: Why Perfect Women Shrink. Iona’s work is rooted in her experiences as a highly functioning, invisibly struggling woman and her unconventional recovery from a 20-year battle with an eating disorder and depression. Something she learned on the long road home is: “It’s never too late to remember who you are.” Iona is “tough as old boots but soft like a marshmallow.” Her ZeroFluff breathwork app, intensives, and psychedelic live experiences help you do three things: clear the muck, turn the stone in your chest back into a beating heart, and burn bright, not out, in your life and work. In today’s conversation, we discuss Iona’s first experience with breathwork as a professional athlete and how breathwork can be used to clear up past traumas and learn timeline jumping. Iona also shares her insights into experimentation and content creation and her thoughts about the writing process and self-publishing a book. 

Show Highlights:

• How Iona’s strong sense of independence and entrepreneurship have carried from childhood into her adult years
• Why Iona’s 20s were spent as an athlete and creative suffering from a lot of internal pain
• How Iona wrote a book and built a business around her own healing journey
• What Iona’s birth chart says about her
• How Iona came to realize that she is a “deep well” of appreciation for her soul and her precious life
• Why Iona has centered her brand around breathwork and wisdom
• The importance of “finding a way to stay” through breathwork
• The basics of timeline jumping–and how Iona practices this technique
• Why borrowing inspiration, bravery, and insight from yourself is meaningful 
• How words have power and magic in them
• A fresh look from Iona at experimentation, failure, bravery, and success
• Why the online space is a whole different dimension of reality with its own energy
• How our visibility depends on how safe we feel in being seen in different ways
• How someone can get started with breathwork today
• Hear Iona’s answers to rapid-fire questions about helpful advice, morning routine, and recommended books
• How Iona navigated the self-publishing process for her book 

Resources and Links:

Connect with Iona Holloway:  Website, Resources, Instagram

Ghost: Why Perfect Women Shrink, by Iona Holloway

Mentioned in this episode:

The Untethered Soul, by Michael A. Singer

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