Today I’m talking with Sarah Grover, founder of Utah Furniture Deals. As a mom and nurse, owning a retail business was not an imagined future. But Sarah loved interior design and decorating, and she loved a good deal. Throw in her competitive spirit, and it’s no wonder she now has a retail business with design services. What is a surprise is how fast it all happened. You’ll hear her talk about the simple things she did in the beginning, how she quickly identified her target audience, and how she’s taken advantage of that momentum.