BARS from this episode:
- why Fred created a sales institute while working as a fractional exec for Microsoft
- how a podcast filled the seat at his sales training events
- how to convert hundreds of podcast episodes into a book
- the actual difference between marketing and sales
- how to convert book buyers into partners that help him sell more books
- three unique things Fred does to make his book stand out using direct response marketing
- why Fred chose to write about Lyme disease from the perspective of family members and friends
- how to collect candid pictures for social media that market your book
- how his book on Lyme disease book creates sales opportunities for his business
Books mentioned:
Insights for Sales Game Changers by Fred Diamond
Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know by Fred Diamond
Man's Search for Meaning by Viktor Frankl
The Big Leap by Gay Hendricks
Fav quotes:
"Only a life lived in serviced to others is worth living." - Albert Einstein
"If you're going through hell, keep going." - Winston Churchill
"If you believe you can or believe you can't, you're right." - Henry Ford
Links
www.salesgamechangerspodcast.com
