In this episode Lubna speak with Jamie Read, CEO of BriteBirch Collective. They discuss the methods firms and individuals can employ to establish and maintain their brands in the current environment. They also speak about social media, VR, GenAI, data literacy, changing consumer behaviors, and marketing techniques large firms use. How can we protect our identities online? How effective are ads? How can we best leverage social media and technology? and how can we keep ourselves centered in an ever evolving technology driven world?