In this episode, Erin sits down with Sofia Ortiz (Mavrik Marketing) to break down the real do’s and don’ts of online advertising—why so many campaigns fail, what’s actually working right now, and the two follow-up windows that decide whether ads become profit or a money pit. They cover: Why referrals create “peaks and valleys” (and how to fix it)The first 5 minutes rule (and the 24-hour backup window)Why video beats images now—and how to do it without fancy productionThe biggest targeting mis...