ALEXANDRIA SEYDEL from Ripples Edge Advisors shares expert strategies on "getting the business ready to sell." We focus on exit planning and getting the most value out of the transaction. Discover how early planning, owner mindset, and strategic positioning can lead to successful exits and satisfied owners.https://youtu.be/8OwhCRCBZl4https://open.spotify.com/episode/2qawd64OYzljBvU9xqS8df?si=1Xvv2OUFSbeBtUDeJGTMXgKEY TOPICSEarly exit planning and owner mindset,Getting the business ready for sale and transfer.Risk assessment and deal readiness.Owner satisfaction and post-sale happiness.Capital raising and growth strategies.SOUND BITES for "GETTING THE BUSINESS READY TO SELL""Getting clear on owner success is crucial.""Start exit planning 2-5 years in advance.""Family dynamics can be deal breakers."ChaptersRESOURCESRipples Edge Advisors - https://ripplesedgeadvisors.com/GUEST LINKSLinkedIn - https://www.linkedin.com/in/alexandriaseydel/QSBS For Founders - https://frazerrice.com/qsbs-for-founders/TRANSCRIPTFrazer RiceWelcome aboard, Alex.Alexandria SeydelHi Frazer, so nice to be here. Thank you for having me.Frazer RiceThank you for being on. We're at a time now with the economy where it feels like it's roaring. Valuations on things are going up, up, up. And people who have founded businesses are exploring their options. That's kind of where you step in with your firm Ripple's Edge Advisors.Talk to us about what you do to help founders get ready. Not only in understanding what they have in their own business. How to go through the daunting process of exploring their options. Getting their business bulletproof for when people start looking under the hood.Alexandria SeydelAbsolutely. My background is as an M&A attorney, so I came from the deal side. My co-founder is an operator — she actually knows how to run the businesses. It's a very good duo. I think like a buyer, first and foremost. That's how I was trained. So how we help business owners now is we jump in two to five years before exit. We're trying to solve a problem still being missed by most of the industry.Brokers and bankers know how to get deals done, create auctions, create demand, and sell for high prices. That's all great. But the gap I was seeing was the need to jump in with the owner before that process. Getting clear on what's a win for them. There are some startling stats about owner dissatisfaction post-sale. Some surveys show 70 to 80% of owners are dissatisfied after selling. I'd argue that's not because they sold — it's because they sold to the wrong person in the wrong way. So it's the who and the how.Jumping in with them earlier. Before we go to market, Before we start talking multiples and financials. Getting with the owner and doing the work on what a win looks like for them. What do they care about in the process? When they think about their life through this deal and post-deal, what do they want to feel and see? How do they want to operate on an average Tuesday. Yes, after all the cool vacations with all the freedom and the new chapter. After that, what do you want to be doing?And when you look back at that beautiful business you built and then sold, what do you want to see in it? Is it that client service remains the same? Is it that the ethos of the company remains the same? Or is it simply: "Alex, I'm satisfied with the biggest wire at closing we can get, and I'll be a happy camper moving on to the next phase of life." Really getting with that owner earlier to get clear on that — what's a win for them and what's a win for their business — that's where we start. Then we begin implementing and helping them build those exit strategies from there.We believe that foundational vision and values work is really going to help bring down that dissatisfaction number. So now we're building an exit that feels right for the owner, right for the business, and helps them feel good about that transaction.Frazer RiceFrom the estate planning and tax planning side of things, I totally agree that the earlier you start, the more tools you have at your disposal and the better it turns out. I did a piece on pre-exit planning — really engineering what your calendar is going to look like a year after the sale. And I see a lot of dissatisfaction with people who sell and then lose purpose, or aren't quite equipped to deal with their lower participation in the thing they built, the baby they helped give birth to.They end up unmoored, and that's part of the depression they sometimes feel if they haven't really gamed it out and thought through how to replace the structure and the drive it took to build something. It sounds like we're saying the same thing from slightly different angles.Alexandria SeydelTotally, absolutely. On your side, you're such a critical part of the team when we start this process. One of the first two questions we ask every client is: who's your wealth advisor, and who is your tax strategist? Hopefully they're already in communication, but if they aren't — you're looking at the personal side, focused on what the family structure looks like financially, the tax strategies and planning that we know has to happen.And because you're doing this work — which not all advisors do — you're getting really clear on the personal side. I'm coming at it from the business balance sheet and business trajectory; you're coming from the personal side. They work well together. I like to jump in early with the other advisors working with these owners to get really clear, because not only do we know there are structural and strategic things we need to put in place years in advance, but we also need to get clear on what's a win for them personally and business-wise.Frazer RiceOne of the things you mentioned is the idea of getting the business ready to be sold. I'm fast-forwarding to the concept of getting it Sarbanes-Oxley ready in case a public company wants to buy it — so it can slot neatly into a balance sheet. But that's really shorthand for saying things are professionally managed: bookkeeping, process, accounts receivable, accounts payable — all formally documented. So that when a buyer starts looking under the hood, they don't start applying discounts for things they'll have to fix later. Is that part of what you do?Alexandria SeydelExactly. Being trained as a lawyer on the buy side, my goal — usually at the 11th hour — was to advise my client, the buyer, on risk. And to assess whether the purchase price offered in the letter of intent actually held up once we looked under the hood.The best part of my job now — and way more fun — is that instead of just identifying risk and applying discounts (because almost every deal goes through some form of repricing), I'm jumping in with the sellers and owners hopefully a year or two in advance. We find things a buyer is going to see as a risk, things that would prompt a reprice, and we now have the opportunity to make those things shinier. So that when the buyer looks under the hood, the high end of the multiple range is validated.It's not just the financials the purchase price is based on — it's all the other things buyers care about: the people, the processes. Is this a truly transferable asset they can step into, run, and grow?Another big thing we work on is owner dependence. Most owners think the business doesn't depend on them, but there are often significant opportunities to continue reducing that dependence — so that a buyer sees this as a true transferable asset they can step into and grow.Frazer RiceI imagine there are a couple of come-to-Jesus discussions where you have to tell the owner their revenue is too dependent on them personally. On one end of the spectrum, think of a law firm where business comes in because people think you're a great lawyer — that doesn't transfer cleanly. You want the recurring revenue to come from somewhere else.That's one issue I'm sure you have to sit someone down and address. The five-year runway is helpful there — it gives you time to build in a succession plan, not just for the sale, but operationally, so that value still sits in the business whether you're there or not.The second thing I find interesting is where you sit somebody down and say: this would look a lot better if you took less money out of the business. If we can put that back into EBITDA, then when a buyer starts applying multiples, they're multiplying against something bigger rather than against a number deflated by, say, buying a boat. Do you get into that conversation?Alexandria SeydelYes, we do, and we take a cursory look at that fairly quickly. Then we bring in support if needed — whether that's on the accounting side, how money flows through the business to affect the bottom line and create the story. Every buyer wants at least three years of financials; we want that growth story to look strong, and we want to start building it now. If we need to bring in a fractional controller or a fractional CFO depending on the size and sophistication of the business, that's something we pull in right away.On your first point — we actually have an architect client right now at exactly that phase. He has a right-hand woman architect who's been with him for over ten years, and he wants her to have the opportunity to step into the business....