Paul Fallon speaks with Joel about the value of various kinds of public opinion research when it comes to understanding your community and how best to communicate your district's priorities. 

Paul Fallon runs Fallon Research & Communications - a full-service public opinion research and polling firm that serves a variety of clients, from major political, corporate and public affairs campaigns to small local community initiatives.

For complete show notes, visit www.weloveschoolspodcast.com.